Best answer: What is a good average engagement rate on Facebook?

Is a 5% engagement rate good?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is the average engagement rate on Facebook 2020?

In 2020, the average engagement rate of financial services and home decor brand posts on Facebook was 0.07 percent. This is close to the overall average of 0.09 percent.

Average engagement rate with brand posts on Facebook in 2020, by vertical.

Characteristic Average engagement rate per post

What is average FB engagement rate?

According to Hootsuite, the average engagement rate for Facebook posts is 0.18%.

Is 20% a good engagement rate?

Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

What is a good engagement percentage?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

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What is average engagement rate?

According to Hootsuite, the average engagement rate in 2021 was 0.18%. Video posts achieve much higher engagement of over 6%.

What is a good follower growth rate on Facebook 2021?

The median growth rate for a Facebook page is 0.64% per week. This means that a fan page with 1,000 fans will gain about 25 fans per month, which is quite slow when compared with the best, or top 10% of fan pages, which have a growth rate of 2.22% per week, so an increase of about 88 fans per month.

What is a good social media growth rate?

An account with 5,000 Fans that adds 250 more within a month can boast a really solid Fan Growth Rate of five percent. For an account with a million followers, gaining 250 more over a month equates to a measly growth of . 03 percent. A five percent growth rate here would look like 50,000 new Fans.

How do I increase my engagement rate on Facebook?

10 Ways to Increase Facebook Engagement that Work

  1. Tap into Perfect Post Times. …
  2. Focus on Fan-Centric Content. …
  3. Analyze Your Most Popular Posts. …
  4. Step Up Your Photo Game. …
  5. Prioritize Comments & Replies. …
  6. Tailor Your On-Site Content for Facebook. …
  7. Couple Your Posts with a CTA. …
  8. Upload Video Content Directly to Facebook.

What is the average engagement rate on Facebook 2021?

As for the other social media platforms, in 2021, the Facebook average engagement rate was 0.13%, the Twitter engagement rate reached a mere 0.05%, while Instagram scored an average engagement rate of 0.83%.

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How does Facebook measure engagement rate?

The engagement rate offers you a more precise representation of content performance than simply looking at things like comments, shares, and likes. An engagement rate is calculated by dividing the total engagement with total followers and multiplying it by 100.

What is good reach on Facebook?

It’s no secret that most social platforms operate on a pay-to-play model for brands. The average reach of an organic post on a Facebook Page hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.

What is a good engagement rate on Facebook 2022?

According to our 2022 Social Media Industry Benchmark Report, the median engagement rate for Facebook is 0.064%. Out of the top 25% of brands across all industries — the brands performing best on social media — the median engagement rate is 0.174%.