Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.
What counts as an Instagram engagement?
Instagram engagement includes all of the ways that users can interact with your content—for example, through likes, comments, shares, and saves. When engagement is strong, this means that your audience may feel a strong enough connection with your brand to make a purchase.
Is 26% a good engagement rate?
Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
How does Facebook measure engagement?
You can find out your engagement rate on any Facebook post by adding up all the likes, shares, and comments on the post, dividing that number by the number of Facebook followers, and then multiplying by 100.
Does Like count as engagement?
Simply put, your Instagram engagement rate is the sum of the likes and comments that you receive per post, divided by the number of followers that you have.
Do views count as engagement on Instagram?
Engagement is more than counting your views or followers. It’s about measuring the interactions that your audience makes with your content. On Instagram, engagement is measured by a range of metrics such as: Comments.
Are video views considered engagement?
Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.
Is a 15% engagement rate good?
An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.
What is a good engagement percentage?
So what is a good engagement rate? In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.
How do you measure engagement?
How to measure engagement
- Determine engagement outcomes. …
- Identify what’s important to your employees. …
- Perform a drivers analysis. …
- Develop a continuous listening strategy. …
- Don’t exclusively use pulse surveys. …
- Don’t survey a sample population. …
- Don’t focus only on the quantitative results.
Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
What is considered good engagement on Facebook?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
How to track it: STEP 1: Add up a post’s total likes, comments, and shares. STEP 2: Divide by your total number of followers and multiply by 100 to get your average engagement rate percentage. Note: The benchmark for this metric is different on every platform.