Question: What is a good paid engagement rate?

Contents

Is a 20% engagement rate good?

Making Sense of The Numbers

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

Is a 9% engagement rate good?

Traditionally, a rate 9 indicates that you have many followers and a good Instagram engagement rate. Cheerleaders and prom queens hold this rating. You are regarded as perfect if you have a rate of 10, while a range of 1 says that you are way below the pecking order.

Is a 6% engagement rate good?

Above 6% = very high engagement rate

If the engagement rate is higher than 3%, that is a good sign that their audience is very engaged with their content, and if it is below 1%, it means their audience as a whole is not very engaged with their content.

Is a 15% engagement rate good?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

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What is average engagement rate?

According to Hootsuite, the average engagement rate in 2021 was 0.18%. Video posts achieve much higher engagement of over 6%.

What is the engagement rate?

What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

Is 10% a good engagement rate?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is a good impression rate on Instagram?

Brands with less than <50K followers should aim to meet or exceed an 11.3% Engagement Rate, whereas brands with over 100K followers should expect a lower percentage (7.7%).

What is a good reach rate on Instagram?

“Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.”

What is considered a good engagement rate on LinkedIn?

A 2% LinkedIn engagement rate is considered good, and an above 2% engagement rate means you are doing great. If your posts have a lower than 2% engagement rate on average, you may need evaluate whether the content you created is just not as engaging as you thought it would be, an how to improve this.

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What is the average Instagram engagement rate?

Iconosquare recently conducted a study of more than 30,000 Instagram profiles and found that the average engagement rate is 4.7%. Other studies have found the average engagement rate to be 1.22% and 4.59%. These statistics are averages and vary from industry to industry.