What is a bad engagement rate on Instagram?

Is a 5% engagement rate on Instagram good?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

Is 3% engagement good on Instagram?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

What’s a good engagement rate for 1000 followers?

A study of 2 million influencers found that the following numbers can be used as benchmark engagement rates for accounts with all real followers: <1000 followers average about 8% engagement. 1000 – 10,000 followers average 4% engagement.

What is a high engagement rate?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

Why is my Instagram engagement so low 2021?

If your low engagement rate is due to the long absence of a social media manager, or if you haven’t posted long enough, the best thing is to start posting regularly. Twice a day is a good starting point, and later on, you can get back to your regular posting schedule.

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What is a good IG engagement rate?

Above 6% = very high engagement rate

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

What is considered high engagement on Instagram?

Making Sense of The Numbers

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

What is average engagement rate?

According to Hootsuite, the average engagement rate in 2021 was 0.18%. Video posts achieve much higher engagement of over 6%.

What is a good Instagram engagement rate 2022?

What is a good engagement rate for Instagram in 2022? Engagement rates vary depending on the number of followers you have and how active they are Most analysts seem to agree that a good engagement rate is somewhere between 1-5%.