What is Brightcove engagement score?

What does play rate mean in Brightcove?

Play Rate – The percentage of videos that were loaded that were actually played (video views / video impressions) Viewed Minutes – Number of minutes the video was watched. Engagement Score – The average percent watched per video view (calculated by adding all the percentage watched divided by the number of video views)

What is an engagement score for video?

Engagement Score – a calculation based on the views recorded for each 100th of the video. Average Viewed Minutes – average viewed minutes for the selected dimension (video, player or day) Views at 1% – how many views were recorded at the 1% point of the video.

How to calculate play Rate?

Play Rate is calculated by dividing the number of video views by the number of times the video was loaded (video views / video loads). If you have a page with a video on it and that page is viewed 10 times, and viewers watch the video on 4 of those page views, the video will have a 40% play rate.

How do I play Brightcove videos?

Step-by-Step: Brightcove Player

  1. Create a player using Studio.
  2. Publish a video in the player using Studio.
  3. Use the iframe player implementation.
  4. Use the In-page embed implementation.
  5. Programmatically play the video.
  6. Add the overlay plugin to the player.
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Do video views count as engagement?

Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

Does watching a video count as engagement?

YouTube engagement metrics (views, likes, dislikes, and subscriptions) reflect how many times your YouTube video or channel has been interacted with. These metrics can be an important measure of your video or channel’s overall popularity.

Are views part of engagement?

Total engagements typically represents a tally of likes, favourites, reactions, comments, shares, views, retweets, and sometimes include clicks, depending on which platform you’re using.

How is engagement rate calculated?


  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

How do you calculate estimated views?

To do this, divide the cost of an advertisement by the total number of views, which gives you the CPV. For example, if a company’s total cost of advertisement is $2,000 and their total number of views is 10,000, then the CPV is 2,000/10,000=. 02.

Do video views count as engagement Facebook?

For a Facebook video, in three seconds a user could scroll past one in their News Feed and decide that they don’t care for the video or brand. Therefore, they don’t continue to watch or engage with it. But, according to Facebook, that still counts as an engagement.

Is Brightcove player free?

The native player SDKs for iOS and Android devices are available today free of charge to Pro and Enterprise edition Brightcove Video Cloud customers.

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What is Brightcove used for?

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web.

How is Brightcove different from YouTube?

About YouTube

Unlike Brightcove, which targets B2B, YouTube has a far more generalized audience, attracting more personal users than business ones. YouTube provides analytics for video creators but has far fewer security and content management features than Brightcove. Google owns and operates YouTube.